Samen Gaan! Good Growth Collective joins de Jong & Laan

Samen Gaan! Good Growth Collective joins de Jong & Laan

On 5 December 2024, Good Growth Collective officially joined de Jong & Laan, a leading Dutch accounting and advisory organisation. This partnership brings together deep sustainability expertise and a wide range of advisory capabilities, marking a new chapter in our shared mission to help organisations grow in ways that benefit people, the planet, and long-term profitability.

Leadership perspectives

Jurgen van Breukelen, Chairman of the Board of Directors at de Jong & Laan, describes the fit: “Good Growth Collective aligns perfectly with our ambition to become the advisor of choice for SME+ organisations in the Netherlands with a strong focus on sustainability. Their expertise in CSRD allows us to support our clients even better in achieving their sustainability goals, ambitions, and responsibilities. This affiliation also creates new opportunities for our employees to deepen their knowledge in future-oriented sustainability advisory.”

Bernd Hendriksen, co-founder of Good Growth Collective, adds: “We share the same mindset and drive. The strength and decisiveness of a respected firm like de Jong & Laan made this the right step forward. Our clients will benefit from our CSRD expertise and the broader services de Jong & Laan offers. This collaboration allows us to support organisations more structurally in their transition to sustainable and resilient business practices.”

Powered by de Jong & Laan

Good Growth Collective will continue to operate under its own name, with the addition of “Powered by de Jong & Laan” to our brand identity. This ensures continuity for our clients and reflects our strengthened position within a national advisory network. Together, we are building a future where doing well in business goes hand in hand with doing good for society and the environment.

About Good Growth Collective

Good Growth Collective is based in Amsterdam and was founded by Bernd Hendriksen and Kevin van Dam. With a driven international team and an extensive network, we focus on solving sustainability challenges for mid-sized and large organisations. Our work includes ESG compliance, CSRD reporting, certification, due diligence, and impact assessments. We help companies turn regulatory challenges into strategies that improve transparency, reduce risk, and support future-proof growth. We are also committed to empowering young talent.

About de Jong & Laan

Jong & Laan is a national, progressive accountancy and consultancy firm with over 1,000 professionals and 25 offices across the Netherlands. The organisation serves more than 10,000 SME+ clients across various sectors. In addition to accountancy and international tax advice, de Jong & Laan provides high-quality specialist services in corporate finance, strategic advice, sustainability consulting, HR, IT, and family business support.